Team leadership: As a team leader, I prioritize clear communication, individual development, aligned goal-setting, proactive conflict resolution, efficient resource allocation, and fostering a strong team spirit. My flexibility drives innovation for collective success.
Planning & Strategy : As a leader, I define strategic objectives, develop aligned plans, and oversee the implementation of growth strategies. Actively involved in global strategic planning, I make informed decisions, proactively resolve challenges, allocate resources judiciously, and promote consistency to ensure overall success.
Marketing & Communication Consulting: I define strategic goals, develop aligned plans, and implement impactful strategies. Collaborating closely with internal teams, I contribute to overall strategic planning. Responsibilities include informed decision-making, proactive problem-solving, resource allocation, constructive feedback, adaptability, and promoting consistency..
Client Service Director // Head of Communication departement
Cheil
Since June 2023
Resource training and skills development
Monitoring samsung global & local campaigns
Proposed department organization according to Scope of work needed by Samsung
Local Campaigns : Aid adha, Magpie, Ecobubble, AI home, Launch new appliances & mobile ZFlip & S24
Global Campaign : HQ Strategy execution & adaptation
Senior Account director
Leadz Mena
January 2023
to May 2023
Client Management; Strategy and Planning; Team Management; Budget Management; Competitive Intelligence; Negotiation and Sales; Analysis and Reporting.
References: Jeep: Surf event sponsorship; Alfa Romeo: Gaming challenge during Ramadan; Fiat: Local adaptation of Joyfull strategic axis; Fiat Pro: Launch of new Fiat Doblo model with 3oulama de Mars Stellantis: Institutional communication ; Bic: Mat7etch Stylo awareness campaign; Bic shaver: Koune kibghiti Band positioning.
Communication Consultant
Yellow Agency, Tribal DDB, Shems Pub, Say dream
May 2022
to December 2023
I specialize in communication strategy and marketing plans for startups, offering tailored training on marketing fundamentals. Services include media strategy development, content creation, and personal branding for coaches, naturopaths, and physicians.
Deputy General Manager
Timberwolf digital
January 2022
to May 2022
Merging offline and online agency teams, restructuring, proposing and implementing strategic plans and financial objectives. Establishing work processes, project tracking, coordination, and supervision. Introducing new expertise, training, and upskilling resources. Developing weekly and monthly activity reports.
Portfolio & References: Maroc Telecom Brand image campaign for International Women's Day (featuring "Nty My Lady" by Muslim), Promotional campaign: Najmat Jawal; Arroz Cigala: Launching first communication in Morocco in partnership with Amal MADAD; SBM: Social media launch campaign for select beverages. FCA: Jeep, Fiat, Alfa Romeo, CIMR, Société Générale, Pringles, Pampers...
Adjunct Professor at Mundiapolis University
Mundiapolis
September 2022
to December 2022
Master's Degree in Digital Marketing: Social Media, Influencer Marketing, Online Reputation Management...
Bachelor's Degree in communication: History of Communication, Interpersonal Communication, Professional & Commercial Communication
Director of Digital Communication Consulting
TRIBAL DDB
2018
to 2021
Team Management (10 account & project managers): Training, unity, persuasion, and mobilization.
Developing new communication & business opportunities.
360 communication strategy consulting impacting business: Digital, social media, media buying, radio, outdoor advertising, TV spots, video brand content, influencer marketing...
Designing communication scenarios to build Brand love & business goals.
Advertising Campaigns: Launch of New Products, Insurance, Vignette, Savings, Exchange, MRE...
Senior Digital Account Manager
Tribal DDB
2014
to 2016
Portfolio : McDonald's Maroc Refonte du site internet www.mcdonalds.ma & Brand content talk show " Netla9aw F'McDo", CIH Bank: Launch of a new product for young adults - Code 30 (marketing and communication strategy), support for product & institutional campaigns; Danone, Volkswagen, Trident, Clorets...
Digital Account Manager Senior
The Next Clic
2013
to 2014
Full-time
Casablanca
Morocco
Brand Portfolio: BMCE Bank, Anfa Place Shopping Center, 2M...
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